Pinkberry – Not Yogurt?

I was recently in Los Angeles, where the Pinkberry craze is still running full throttle. There are lines out the stores, which translates to 15-20 min waits. However, there is currently a lawsuit filed by Byran Williams, a Los Angeles resident and consumer, against Pinkberry on the grounds of false advertisement. According to the lawsuit, Pinkberry’s frozen yogurt is not actually yogurt since it contains no bacteria cultures. In addition, California Law also states that frozen yogurt sold in retail establishments must be obtained from a licensed manufacturer and fermented after pasteurization, with its ingredients prominently displayed to consumers. Williams is not suing Pinkberry for money, he just wants them to change their logo and remove yogurt from their website and stores. If the lawsuit goes through, Pinkberry will also have to reveal their secret ingredients to the public, which means their competitors could potentially sell the same product at a lower cost. The frozen yogurt craze in Los Angeles has turned up numerous Pinkberry copycats throughout town. However, consumers still flock to Pinkberry because of its unique taste that the copycats cannot yet produce. There has been news that Pinkberry is actually a copycat of a popular Korean yogurt franchise called Red Mango. It is interesting that Pinkberry’s website no longer has the word yogurt anywhere. Currently, there are three Pinkberry shops in New York City:

  • Upper East Side: 1577 2nd Avenue, New York, NY 10028 (212) 861-0574
  • K-Town/Hearld Square: 7W 32nd Street, New York, NY 10001 (212) 695-9631
  • Chelsea: 170 8th Avenue, New York, NY 10011 (212) 488-2510
  • SoHo: 80 Spring Street, New York, NY 10012 (212) 965-1414

5 comments to Pinkberry – Not Yogurt?

  • foodlover

    Pinkberry is quite tasty and we enjoy it whenever we have time. I have tasted even better in Toronto at a chain called Yogen Fruz. I am told that Yogen Fruz does have yogurt in its frozen yogurt.

  • Ranger

    oh ya!…i tried that same chain Yogen Fruz when i was in Singapore actually they have many locations threw out South America & Asia …and yes they even use PROBIOTICS in there Yogurt!

  • (oOo)

    Yogen Fruz is 100x better than Pinkberry
    I ate YogenFruz in Thailand, Pinkberry in NY

  • Ranger

    oh ya!…i tried that same chain Yogen Fruz when i was in Singapore actually they have many locations threw out South America & Asia …and yes they even use PROBIOTICS in there Yogurt!

  • wendylee

    Yogurt Land is the new craze these days.

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>